How to turn reviews into revenue: Making the most of positive customer feedback.

Customer reviews are a powerful form of social proof that can significantly influence purchasing decisions. Showcasing positive feedback prominently can enhance trust and drive sales. Leveraging customer testimonials in your marketing campaigns not only builds credibility but also increases engagement. When potential buyers see real experiences from satisfied customers, they…...

Are retailers losing control of the customer journey to pervasive social platforms?

Traditionally, retailers had a more straightforward path to the customer. They controlled the narrative through their stores, websites, and marketing campaigns. However, the advent of social media has fragmented this journey. Now, consumers are influenced by a myriad of factors outside the retailer's direct control, such as social media influencers,…...